R-P05 · TOPIC · science-communicationGRF dossier · service level R0
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Topic dossier · Information Integrity and Public Trust

Science communication

Science reaches the public through journals, press releases, media, social platforms and advisers to government. Along the way, uncertainty is dropped, preliminary results are presented as settled, and corrections lag. Good science communication states what is known, how confident scientists are and what would change their view. This page sets out how science communication works and fails, the records that show it, and who decides.

01In brief

The short answer.

Science communication is how research findings reach the public and decision makers through journals, press offices, media, platforms and advisers. Uncertainty is often lost, preprints move fast and corrections lag. Research institutions, journals, science advisers and newsrooms decide how findings are presented.

02Geography

Connected activity in Eastern Europe.

For science communication, in GRF's situational-awareness reading, the map opens on population density and night lights, framed on Eastern Europe; 4 further NASA layers wait in the list.

The interactive map needs JavaScript; the layer list and sources are below.

Layers 2

Connected activity, for this page

Latest available

NASA GIBS / EOSDIS · ASTER GDEM (METI, NASA) · Blue Marble (NASA) · © OpenStreetMap contributors (ODbL) · Natural Earth

Loading the latest NASA imagery.

Drag to move. Ctrl or ⌘ and scroll, pinch or the buttons to zoom; hover for the values under the pointer; reset returns to the region.

For science communication, in GRF's situational-awareness reading, the map opens on population density and night lights, framed on Eastern Europe; 4 further NASA layers wait in the list.Satellite and model products as NASA publishes them, each with its own date; indicators, not assessments of any place; claim ceiling INTEGRATED.

Data: NASA GIBS · ASTER GDEM · Blue Marble · © OpenStreetMap contributors · Natural Earth · GDACS · NASA EONETSources and licences

  • We acknowledge the use of imagery provided by services from NASA's Global Imagery Browse Services (GIBS), part of NASA's Earth Science Data and Information System (ESDIS). Colours redrawn from the published colour map; values averaged into H3 cells where shown (modified). NASA open data
  • We acknowledge the use of imagery provided by services from NASA's Global Imagery Browse Services (GIBS), part of NASA's Earth Science Data and Information System (ESDIS). Colours redrawn from the published colour map; values averaged into H3 cells where shown (modified). NASA open data
  • Center for International Earth Science Information Network (CIESIN), Columbia University. 2018. Gridded Population of the World, Version 4 (GPWv4): Population Density, Revision 11. NASA Socioeconomic Data and Applications Center (SEDAC). Licensed under CC BY 4.0. Colours redrawn from the published colour map; values averaged into H3 cells where shown (modified). CC BY 4.0
  • VIIRS Black Marble night-time lights, NASA Goddard Space Flight Center; distributed by the NASA Level-1 and Atmosphere Archive and Distribution System (LAADS DAAC); imagery via NASA GIBS. Colours redrawn from the published colour map; values averaged into H3 cells where shown (modified). NASA open data
  • VIIRS near-real-time products (flood, land surface temperature, snow cover, corrected reflectance), NASA LANCE; imagery via NASA GIBS. Colours redrawn from the published colour map; values averaged into H3 cells where shown (modified). NASA open data
  • NASA Fire Information for Resource Management System (FIRMS), VIIRS 375 m active fire product, NASA LANCE; vector tiles via NASA GIBS. Colours redrawn from the published colour map; values averaged into H3 cells where shown (modified). NASA open data
  • MODIS land products (vegetation indices, gross primary production, land cover), NASA LP DAAC and LANCE; imagery via NASA GIBS. Colours redrawn from the published colour map; values averaged into H3 cells where shown (modified). NASA open data
  • ASTER GDEM is a product of METI and NASA (ASTER Global Digital Elevation Model V003, NASA LP DAAC); imagery via NASA GIBS. Colours redrawn from the published colour map; values averaged into H3 cells where shown (modified). NASA open data
  • Made with Natural Earth. Free vector and raster map data @ naturalearthdata.com. Public domain
  • © OpenStreetMap contributors (ODbL), via NASA GIBS (coastlines, boundaries, roads and place names). Colours redrawn from the published colour map; values averaged into H3 cells where shown (modified). ODbL
  • Blue Marble, NASA Earth Observatory; imagery via NASA GIBS. Colours redrawn from the published colour map; values averaged into H3 cells where shown (modified). NASA open data
  • Context on the globe and flat map: coastlines, boundaries, roads and place names from NASA GIBS reference layers (OpenStreetMap data, ODbL, © OpenStreetMap contributors); Blue Marble imagery as an optional base; 3D terrain and the elevation read-out from the ASTER GDEM elevation colour index (5 m to 200 m classes, exaggerated for legibility). Boundaries are drawn as published and imply no position on any territory.
  • Globe: MapLibre GL JS 6.9.1, BSD-3-Clause, © MapLibre contributors.
  • Live: GDACS (EC JRC / UN OCHA) Events are indicative, not official warnings.
  • Live: NASA EONET Events are indicative, not official warnings.
  • Optional layers (5 sources in the layer list: live, forecast, observed and context) print their provider credit on the map and here when switched on; forecasts are model output and derived indices are estimates.

Layers and dates

  • Population density, 2020: Population: CIESIN, Columbia University, Gridded Population of the World v4.11 (2018), NASA SEDAC, CC BY 4.0 · static
  • Night-time lights, daily: VIIRS Black Marble (VNP46A2), NASA LAADS DAAC · 12 Oct 2026
  • Flood water, 3-day composite: VIIRS Global Flood Product, NASA LANCE · 14 Oct 2026
  • True colour: VIIRS NOAA-20 corrected reflectance, NASA LANCE · 13 Oct 2026
  • Active fires and thermal anomalies, last day: VIIRS NOAA-20 375 m (FIRMS), NASA LANCE FIRMS · 13 Oct 2026
  • Land cover type (IGBP), yearly: MODIS Terra and Aqua land cover (MCD12Q1), NASA LP DAAC · 2024

03Console

Narrative monitor, in outline.

The working screen behind this subject: its structure, terms and states. Names are placeholders and values illustrative.

Narrative monitor

Science communication · Crisis information cell · Week 34

Harmful rumour spreadingGRF · Information Integrity and Public Trust

Narratives

Tap water poisoned after flood82HighFalseCorrection out
Shelters charging fees61MediumFalseDrafting
Dam about to fail78HighCheckingHolding line
Aid only for registered voters41MediumFalsePrebunked

Spread

Response protocol

  1. Detectmonitor
  2. Verifyprovenance
  3. Assess harmthreshold
  4. Respondcorrect · prebunk
  5. Reporttransparency
Narrative monitor: the screen's structure, terms and states for Science communication.Placeholder names and illustrative values; a design, not a record or a live system.
04The question

Science communication: how the risk develops.

Uncertainty and honest communication. The dossier below sets out how the risk develops, what is measured, where the data come from, how it is modelled and who decides.

Mechanism

Uncertainty is lost in translation

Caveats in papers disappear in press releases and headlines. Calibrated language helps, but competition for attention pushes towards certainty.

Mechanism

Preprints move fast

Preprints share findings before peer review. They speed science and can spread unreviewed claims widely before errors are caught.

Mechanism

Corrections lag

Retractions and corrections arrive long after the original claim and reach fewer people. Retracted papers continue to be cited.

Mechanism

Messengers shape reception

Audiences weigh scientific claims by who delivers them and whether they fit prior beliefs. Engagement and listening matter as much as accuracy.

05Key terms

Terms used on this page.

Each term as this page uses it. Where a standard-setting body defines the term, the wording follows that body.

TermDefinition
PreprintA version of a scientific paper shared publicly before peer review.
RetractionThe formal withdrawal of a published paper because its findings are unreliable or it involved misconduct.
Calibrated languageFixed terms tied to stated probability or confidence levels, used to communicate uncertainty consistently.
06Indicators

What is measured, and how well.

Each indicator carries its unit, its cadence, the kind of source behind it and the evidence label a value would carry. No values are shown: a programme supplies them under its own authority.

IndicatorUnitCadenceSource typeLabel
Retractionscount by fieldannualRetraction Watch DatabaseREPORTED
Citations of retracted papers after retractioncountperiodicBibliometric studiesESTIMATED
Press releases with exaggerationshare in sampled releasesper studyContent analysesESTIMATED
Trust in scientistsshare of respondentsperiodicWellcome Global MonitorESTIMATED
Science advisory bodies publishing advicecounton changeGovernment recordsOFFICIAL
Preprints later published after peer reviewshareper studyBibliometric studiesESTIMATED
07Canvas

From sources to decisions.

The topic as a computational graph: named sources feed the methods, an evidence review gates the outputs, and the decisions stay with the authorities that hold them.

Pipeline canvas · Science communication as a run graphDesign, not a record
Science communication: deliberation to decisionA question is framed with its owner, an independent evidence brief is prepared, positions are heard, options with trade-offs are drafted, a recommendation is made with reasons and the mandate holder decides; follow-up is tracked. Design of the process, not a record of a run.

Fig. 02Nodes carry their type, two metric rows and a state; connectors show what feeds what; dashed frames name the owners; the timeline is the cadence. Design of the pipeline, not a record of a run.

08Sources

Where the evidence comes from.

Named public datasets and institutional records, each with its licence class. Sources by agreement are used only under their terms and never republished.

SourceWhat it givesLicence class
Retraction Watch DatabaseRetracted papers with reasonsFree to access via Crossref, terms to check
Crossref metadataPublication, correction and retraction metadataMetadata free, CC0 for most fields
Wellcome Global MonitorPublic trust in scienceFree to read, terms to check
IPCC guidance on consistent treatment of uncertaintiesCalibrated language for confidence and likelihoodFree, IPCC terms
INGSA recordsInternational network of government science adviceFree to read, terms to check
09Decisions

Who decides, and what the evidence serves.

Information Integrity and Public Trust prepares evidence. The decisions below are taken by the authorities named, under their own rules, and never by the platform.

Who decidesThe questionEvidence this page serves
Research institutions and press officesHow findings are announced and uncertainty statedEvidence on exaggeration and its effects
Journals and preprint serversHow corrections and retractions are flaggedRetraction records and practice
Government science advisersHow advice and its uncertainty are publishedComparative advice systems
NewsroomsHow to report preliminary and contested scienceReporting guidelines and research

Outputs this topic produces

  • Guide to calibrated uncertainty language
  • Comparative notes on science advice systems and transparency
  • Dialogue briefs on preprints in public debate
  • Questions for institutions on correcting the record
10Core questions

What experts ask.

Science communication researchers ask how to be honest about uncertainty and still be useful.

  • How should scientific uncertainty be communicated to non-specialist audiences?
  • How does communicating changing evidence affect trust in science?
  • How should disagreement among experts be presented?
  • What responsibilities do scientists and institutions have when their findings are misused?
  • How do values and identity shape how people receive scientific information?
11Mechanisms and drivers

Uncertainty, values and trust.

Research suggests that communicating uncertainty honestly, for example as ranges or likelihoods with explanation, generally has small effects on trust and can increase perceived credibility, while overstated certainty that later proves wrong damages it. How uncertainty is framed matters: numerical ranges, verbal terms and visual formats are understood differently by different audiences.

People interpret scientific information through their values and identities. When scientific issues become associated with political or cultural identity, evidence alone rarely changes minds. Communication that respects audiences, acknowledges values and comes from trusted messengers tends to be more effective than repeated assertion of facts.

12Methods and data

How the evidence is built, and where it stops.

  1. 01

    Experimental communication research

    Testing formats for presenting uncertainty with social and behavioural science. Results vary by topic and audience.

  2. 02

    Media content analysis

    Studying how science is reported. Coverage varies across outlets and countries.

  3. 03

    Survey research

    Tracking trust in science over time. General trust differs from trust on specific topics.

  4. 04

    Case studies

    Examining communication during contested episodes. Hindsight can distort assessments.

13Methods

How it is studied, and what the methods cannot say.

14Questions

Questions and answers.

What is calibrated uncertainty language?
A fixed set of terms tied to probability ranges or confidence levels, such as the IPCC's likely and high confidence, used to state uncertainty consistently.
Should the public read preprints?
Preprints are useful but have not been peer reviewed. Responsible reporting says so and seeks independent comment.
Why are retracted papers still cited?
Because retraction notices are not always visible where people find papers, and citing authors may not check. Metadata on retractions helps.
Does admitting uncertainty reduce trust in science?
Research generally finds small effects, and honest uncertainty can increase credibility. Overstated certainty that later changes is more damaging.
Should experts present a single consensus view?
Where a strong consensus exists, saying so helps. Where experts genuinely disagree, presenting the range of views and the reasons for them is more honest.
Does GRF communicate science on behalf of GCRI?
No. Each institution speaks for itself. This platform studies science communication and convenes dialogue on it.
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